The vital habit of noticing stories

cindy tonkin thailand 2012 10So we all know that story is an excellent way to teach, inspire and inform. Story transmits cultural values, starts useful conversations and entertains.

When I run Presentation Mastery we tell stories, sometimes inconsequential ones, and make them important. But it’s always good when the stories themselves are important and illustrative. In How to develop the vital habit of noticing stories Shawn Callahan not only uses some great stories to illustrate his point, he also gives you a hint on how to begin noticing stories – Look for the time marker: most stories begin with “Last Wednesday” or “a couple of years ago”, or “when I was at university”…. or “once upon a time”.